My Dog Cleopatra Essay Example For Students

My Dog Cleopatra Essay I’ll always remember the day my God little girl appeared on my entryway step holding a major dark filthy duffel bag over her shoulders saying, Hi, Auntie, I got an astonishment for you! ; much to my dismay this day would before long become an occasion we’d each retell consistently. As I invited my niece inside, she immediately floundered this pack onto my kitchen table, cautiously unfastening it to uncover its substance of what resembled a huge fleecy collected cover (you realize the ones that accompanies the coordinating cushion worked in and all folded up into one) Well, as my child and I moved towards the kitchen table for a more intensive look, we saw that this huge soft repudiate was not a sweeping pad thingy by any stretch of the imagination, however a genuine live pooch. Goodness! My heart promptly started to sink and the expression on my children face went from sheer energy and excitement and abrupt misery. It was in the relatively recent past that we lost our beyond a reasonable doubt cherished Snow. Snow was our Maltese terrier. She was my oldest son’s first pet, which was likewise given to us as a blessing. Until one day, by chance, while out for a stroll with my child, she was taken. My child was just eight years of age at that point; and for him, the loss of Snow was awful and still exceptionally new in his brain, that the idea of supplanting his Snow with another canine was unfathomable. While we as a whole missed Snow without question, and missed having a pet in the house, getting another never came up. However here we are today with this little, enormous earthy colored looked at, cushy hill of charm sitting on our kitchen table. Furthermore, from what my God little girl clarifies, needs a home. Alright, at this moment I’m thinking â€Å"I’m the grown-up here; and as you can envision, this whole scene has found me totally napping. Now, I’m feeling totally awkward and irritated towards my God little girl for placing me in such cumbersome position. Also, despite the fact that having another pet in the home would have documented the undeniable void that Snows nonappearance has left, I am actually not prepared to manage aggravations that having another pet can bring. Before I could get another word out of my mouth, my child and my girl rapidly dips in and gets this feathery goodness into their arms, amassing around me, asking in the event that they could keep her. Well obviously observing this exceptionally outward showcase of warmth and feeling from my children, particularly that of my child totally make my day and any obstruction I needed to contend against the thought has totally broken. At that moment, the undeniable decision to keep her was at that point made; and from that day we received another relative, whom as a result of her great appearance, we as a whole chose to call â€Å"Cleopatra. Throughout the following hardly any years, ten to be accurate, Cleopatra, whom we warmly call Cleo, has certainly demonstrated to be the â€Å"Queen† in the family. She immediately made it realized who was chief. Everybody adored her; family companions, neighbors just as outsiders. Wherever we went, she went; and on the off chance that you didn’t see her, you realized she was not very a long ways behind. New to the family, Cleo went all over the place and consistently realized how to act and make some great memories. Most ends of the week the children and I would attempt to discover something to do that included Cleo with the goal that she would not be ventured out from home alone. She’d frequently go with us to zoos, church picnics; back yard Bar-B-Q’s just as the infrequent stroll to the nearby store. The local we live in has a lot of parks for her to go around in, uncover gaps, lay in the grass or simply rest, which she frequently did. Cleo’s accommodating and fun-lovin’ disposition made it agreeable for anybody to associate with her. I can review a period where she laid unobtrusively and let my little nieces really put ponytails in her hair and on her whole body; including her ears and tail. .udfb5ca5a6273350b74a76c3f842c90e4 , .udfb5ca5a6273350b74a76c3f842c90e4 .postImageUrl , .udfb5ca5a6273350b74a76c3f842c90e4 .focused content zone { min-stature: 80px; position: relative; } .udfb5ca5a6273350b74a76c3f842c90e4 , .udfb5ca5a6273350b74a76c3f842c90e4:hover , .udfb5ca5a6273350b74a76c3f842c90e4:visited , .udfb5ca5a6273350b74a76c3f842c90e4:active { border:0!important; } .udfb5ca5a6273350b74a76c3f842c90e4 .clearfix:after { content: ; show: table; clear: both; } .udfb5ca5a6273350b74a76c3f842c90e4 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; darkness: 1; change: mistiness 250ms; webkit-change: haziness 250ms; foundation shading: #95A5A6; } .udfb5ca5a6273350b74a76c3f842c90e4:active , .udfb5ca5a6273350b74a76c3f842c90e4:hover { murkiness: 1; progress: obscurity 250ms; webkit-change: haziness 250ms; foundation shading: #2C3E50; } .udfb5ca5a6273350b74a76c3f842c90e4 .focused content zone { width: 100%; position: relative; } .u dfb5ca5a6273350b74a76c3f842c90e4 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; text-improvement: underline; } .udfb5ca5a6273350b74a76c3f842c90e4 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .udfb5ca5a6273350b74a76c3f842c90e4 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-tallness: 26px; moz-fringe range: 3px; text-adjust: focus; text-design: none; text-shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: outright; right: 0; top: 0; } .udfb5ca5a6273350b74a76c3f842c90e4:hover .ctaButton { foundation shading: #34495E!important; } .udfb5ca5a6273350b74a76c3f842c90e4 . focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .udfb5ca5a6273350b74a76c3f842c90e4-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .udfb5ca5a6273350b74a76c3f842c90e4:after { content: ; show: square; clear: both; } READ: Freud Essay On JesusWhat a senseless sight, however as â€Å"queen† Cleo accepted everything. The most flawlessly awesome thing about having a canine like Cleo (in a loft without a yard), she knew precisely when she needed to go and had no issue telling you when the time had come to â€Å"go. My young lady not just carried her rope to you, she would thump on the front entryway yapping until you got up to take her out. We would never truly make sense of it, however Cleo made it understood to us that going out to deal with her business, was likewise her chance to meet and make new companions. Indeed, Cleo was inviting and the entire neighborhood knew it. In some cases she would walk us explicitly towards our neighbor’s yard. On a couple of events either before work or at night a while later, during her strolls she would squirm her now enormous and cushy body out of her chain and advance into one of our neighbors yard, where I would then need to ask, argue, cry and cry to pry her back home just to have her run directly back to the neighbors yard the following day. Despite the fact that we lived in loft with a lot of room to wander, Cleo consistently needed to be outside, such is the situation that at whatever point she heard the front entryway open, she’d dart straight out into the passage; and on the off chance that you weren’t focusing, instantly she’d be out the entryway rapidly advancing down the three stairwells, around the bend and up the square! Before you can make sense of how, when or what occurred, you’re rapidly captivating her in an indulgent pursue. For the following couple of moments what appears hours, you would be either running, undermining, cussing and shouting out to her to stop. I swear this pooch was excessively quick and smooth to her benefit. At that point it happened to me this was really a game for her. I’m persuaded she got sheer delight out of watching us pursue her. Once in a while, she’d even have the daringness to let you really make up for lost time to her; so, all in all she’d take a gander at you and hasten off once more. Disappointed and irritated you take off after her once more for another tedious pursue. Neither of us (the children or I) discovered this game interesting, in actuality inevitably we figured once we quit pursuing, she’d in the long run surrender and returned home. While pursuing Cleo wasn’t precisely my concept of a goodtime; truth is, she really helped me shed some undesirable pounds and remain fit as a fiddle in those days at any rate. Today, I favored her late night organization, with her spread over the foot of my bed keeping my feet warm. Regardless of which job she’s agreeable in; monitor hound, closest companion, feet hotter, wellness master or neighborhood watch, my young lady Cleo is unquestionably stand-out and the Queen of her seat. Also, after two liters of young doggies, hills of green grass and earth gaps uncovered, twelve or so cookout scraps, unending gooey puffs and doggy treats later, we found our sincerely dearest Cleo was quietly experiencing ovarian malignancy. Not long a while later, we gave her a last altercation the recreation center, where she was let go to turn into a piece of the excellence that will everlastingly grow up and carry new life for others to loll in and appreciate. Since Cleo’s passing, my family and I have saved and embraced 3 additional canines, who have each presented to us a huge amount of affection, fuzzy affectionate recollections and increasingly one on one pursues down the square, and for that we would not have it some other way.

Ethical Interpersonal Communication Essay Example for Free

Moral Interpersonal Communication Essay Morals alludes to measures of direct, norms that show how one ought to carry on dependent on moral obligations and ideals, which themselves are gotten from standards of good and bad. The significant determinant of whether interchanges are moral or dishonest can be found in the thought of decision. The basic supposition that will be that individuals reserve an option to settle on their own decisions. Relational interchanges are moral to the degree that they encourage a person’s opportunity of decision by giving that individual precise data. Correspondences are untrustworthy to the degree that they meddle with the individual’s opportunity of decision by keeping the individual from making sure about data pertinent to the decisions the person in question will make. Exploitative interchanges, along these lines, are those that power an individual to settle on decisions the person would not regularly settle on or to decay to settle on decisions the person in question would ordinarily make or both. The moral communicator gives others the sort of data that is useful in settling on their own decisions. You reserve the option to data about yourself that others have and that impacts the decisions you will make. Along these lines, for instance, you reserve the privilege to confront your informers, to know the observers who will be called to affirm against you, to see your FICO scores, to see your clinical records, etc. While you reserve the privilege to data bearing on your own decisions, you additionally have the commitment to uncover data that you have that bears on the decisions of your general public. In this manner, for instance, you have a commitment to recognize bad behavior that you witness, to distinguish somebody in a police line up, to advise the police of crime, and Ethical Interpersonal Communication 3 to affirm at a preliminary when you forces appropriate data. This data is basic for society to achieve its motivations and to settle on its authentic decisions. Additionally, the data introduced must be precise; clearly, sensible decisions rely upon exactness of data. Dubious data must be given capabilities, regardless of whether it concerns a wrongdoing that you saw or things you have caught wind of others. While you have these commitments to impart data, you additionally reserve the option to stay quiet; you reserve an option to protection, to retain data that makes little difference to the current issue. Consequently, for instance, a man or woman’s past relationship history, sexual direction, or religion us typically insignificant to the person’s capacity to work as a specialist or cop, for instance, and may along these lines be kept hidden in most occupation related circumstances. On the off chance that these issues become pertinent state, the individual is going to enter another relationship then there might be a commitment to uncover past connections, sexual direction, or religion, for instance, to the new accomplice. In a court, obviously, you reserve the option to decline to implicate yourself, to uncover data about yourself that could be utilized against you. Be that as it may, you don't reserve the option to decline to uncover data about the crimes of others. In Canada, just legal advisors and marriage accomplices are excluded from this general principle if the â€Å"criminal† was a customer or companion. In this ethic dependent on decision, nonetheless, there are a couple of capabilities that may confine your opportunity. The ethic expect that people are of an age and state of mind that permits free decision to be sensibly executed and that the decisions they make don't keep others from doing in like manner. A kid 5 or 6 years of age may not be prepared to settle on specific decisions, so somebody Ethical Interpersonal Communication 4 else (a parent or legitimate watchman) must make them. A few grown-ups, for instance individuals with progressing Alzheimer’s malady, need others to settle on specific choices (legitimate or budgetary choices) for them.

Hello world.

Hello world. My name is Chris Peterson. My title all Serious People have titles, and I am nothing if not Serious is Admissions Counselor for Web Communications at the Massachusetts Institute of Technology. However, like Dave, perhaps it is simpler to introduce myself as part of the team of people that have joined together like a Megazord to become the new Ben. I dont recall much about the process, but I seem to remember it as going something like this: (dramatic simulation actual results may vary) As one of the constitutive elements of this new borg-Ben newly arisen from the digital ooze, my job is to help make the Internet go for the Admissions Office. If I wanted to be professional which is to say, if I wanted to obscure my individual unimportance behind interlocking bulkheads of buzzwords, like a pufferfish wrapped in chain mail and festooned with mines I would say that I leverage social software to facilitate digital conversations between MIT and its latent global community. If I wanted to be truthful, Id say I try to use cool technology to help MIT and prospective students talk to each other. This blog is a huge part of that effort. Its fairly incredible that MIT allows both current and prospective students to converse openly as they do on this site. It is perhaps unsurprising that MIT jumped aboard the cluetrain in this regard to paraphrase Matt McGann, Tim Berners-Lee does work upstairs, and if we didnt use the web as a way to freely share information hed probably whack us upside the head but it is no less unique for that. The fact of the matter is that MIT could survive without this blog and avoid a lot of potential headaches and most of my salary. However, the Institvte recognizes that conversations bring communities together, and so here we are, sharing our hopes and dreams through wires and screens and its awesome enough that Ill even put up with Daves lolcats to be a part of that vision. One thing Id like to do is figure out some shiny new toys to add to the already shiny site we have here. Dave and I are working on some Top Secret web projects that well be rolling out in the indefinite future, projects that will help the entire MIT community (past, current, and prospective) share its considerable collective intelligence and enrich all involved. In the tradition of a true webitocracy, if anyone has any ideas about cool tools or features theyd like to see incorporated into the website, please post something about it and why you think it rocks. Time permitting and FSM willing, well see if we can work it in. I cant wait to work with all of you to continue to build what Ben began: an intergalactic space empire run by an alien witch living in a dumpster on the moon a first-class online community for some of the best and brightest students in the world.

World War I And The United States - 2440 Words

The 20th century brought with it a plethora of technological advancements that acted as a catalyst for an important and lasting shift in the United State’s perception of its role in the world. Technological advancement in travel and communication changed the American people’s views of the world, therefore changing the direction of American foreign policy. This shift in foreign policy would eventually lead the United States into the grips of two horrific wars on the European continent. However, these wars would provide the necessary environment for the country to establish itself as the leader of the international system – a title it would desperately need tin order to attempt to create a new, less conflict-ridden global order. Though World†¦show more content†¦There is really a copious supply of different inventions with roots in the industrial revolution of the 19th century, but I believe that the inventions of the telegraph and steam engine best emphas ize the leaps and bounds in technology at the time because of how clearly these advancements drastically altered people’s way of life – they shrunk the world as people knew it, resulting in a type of global connectedness that would have been unimaginable just a short time before. This â€Å"awakening† of the American psyche to the outside world did not necessarily discredit isolationist sentiments, but it undoubtedly gave credence to the belief that America was destined to assume an active role in world affairs. The American peace movement began early during the first decade of the 20th century. An ethnocentric lot, these peace-seekers were, as Herring states, â€Å"Optimistic about humankind and confident of progress†¦[believing] their cause could best be furthered by the extension of Anglo-Saxon principles, especially the codification of international law and arbitration† (Herring, pg. 357). In only a few short years, 130 non-governmental organizations were established by these peace-seekers. Ironically enough, Herring mentions that those supporters of the peace movement â€Å"saw no contradiction between working for peace and

What Is a Spartan

La Moulin Galette Free Essays

Michael Priddy Angela Brasser, Adjunct Professor Art 100 November 8, 2010 Le Moulin De La Galette The year was 1876 when Pierre Augustus Renoir painted his Le Moulin De La Galette this piece of art was in the style of impressionism. This was a fairly new art style during these years thus making it very popular at the time. Renoir’s works has endured the test of time with the popularity of his art and is still one of history’s more prominent artists. We will write a custom essay sample on La Moulin Galette or any similar topic only for you Order Now The painting itself was an open-air oil portrait on canvas that measured 4ft. 3in. X5ft. 8in. the composition of the painting was of a large outdoor gathering of music and dancing which included many of Renoir’s friends, including one of his closest friends Georges Rivie`re. The following year while at the third impressionist exhibit of 1877 Rivie`re described the painting as follows: â€Å"It is a page of history, a precious monument to Parisian life, Done with rigorous exactitude. No one before Renoir had thought of portraying an event in ordinary life on a canvas of such big dimensions† (Rivie`re quote, Sayer 493) The type of line generally employed throughout the painting is primarily expressive and flowing, this is generally type of line impressionist used in their paintings. When Renoir painted this portrait his use of line seemed to soften the overall look of the painting. While there are areas in the painting where the artist’s line are more structured and deliberate the overall feel of the painting is that the line is free flowing and expressive. Renoir’s use of space is very precisely controlled by the overlapping of figures in the painting to create the feel of a large outdoor courtyard. While the overlapping of the figures create the feel of an open courtyard, it also portrays at the same time how completely cramped and crowded the dance area seems to be, this also helps define the space and also creates a feel of movement in the painting. Renoir’s scale that he placed on the table and the people around it, compared to the dancers in the rest of the painting helped the viewer take in the entire painting and gave it a sense of balance. The colors in the paintings palette were mostly analogous cool colors of different shades of blues and greens. There are other colors used in the painting and these are used in the complementary manner in order to intensify each color, there were fewer areas of complementary colors in the painting this was probably done in this manner to keep your eyes going to different focal points in the painting. Impressionism is a style of painting that uses a command of light and shadows and colors by discontinuous brush strokes to represent the effects of light. It shows that light can be reflected to show color in shadows and not just the brown or black darkness of a shadow that is typically described as a shadow. To many this mastery and skill of using light is one of the most important skills in painting. Renoir completely showed his skill of adding light to his portraits by creating a feel of the sun cascading through the canopy of trees in the courtyard. All through the painting the viewer will see small streams of light gently falling onto the people and furnishings in the courtyard. There does seem to be a repeating pattern in the painting especially in the way the same colors are used throughout the painting and how there seems to be certain figures looking directly towards you. By the way Renoir used this type of line orientation also helps in defining the relationship of space by having different figures looking directly at you from different levels in the painting thus creating a feel of spatial depth. The focal point and emphasis of the painting seems to have been placed on the area where the woman is leaning down with her hand placed upon the young girl in the striped dress, the lady is in conversation with one of the young men at the table. The young girl has her gaze focused beyond the scope of the painting possibly watching the band as they play the music that the group is enjoying and dancing too or maybe another activity that has caught her attention. One of the identifiable figures in the painting was of the male who is seated at the table to the far right who seems to be either writing or possibly sketching the lady, who used as the focal point, by the way he is so closely looking at her trying either to take in all she is saying or to study her for his sketch. That male figure in fact is of Georges Rivie`re the friend of Renoir who was mentioned earlier. The painting has used asymmetrical balance; this type of approach differs from symmetrical balance, which is when there are components on each side of the portrait that mirror each other (Sayer 145). Another way Renoir created and shown asymmetrical balance in this portrait was from the larger area of the table and the guests around it and how it compared to the other areas of where the dancers have gathered. Also the darker and more prominent areas of the painting are balanced by the open area where the sunlight seems to show an area of the ground. By doing this the artist has added the balance of the lightened area to the shaded darker area, and also the area of less activity to area of the dance floor, by doing this you are again drawn back to the focal point of the painting. This analysis has focused on certain parts of Renoir’s La Moulin De La Galette, but a viewer must try to be able see how each of the parts simply compliment each other to completely appreciate this wonderful art work. People have often stated many times in the past that â€Å"I don’t know art, but I know what I like† with this attitude a viewer will be able to enjoy this painting immensely, but when you realize and see the way Renoir used so many artistic tools and techniques to achieve this work of art, then the viewer will be able actually to appreciate this art work. The skill and thought that have been used on this painting is obviously evident. Most of Renoir’s paintings have a more somber feel and approach, but this painting depicts a fun and lighthearted day that was overly filled with dancing, music and wine that was enjoyed by all in attendance. {Total word count 1103} Work cited Sayer, Henry M. The World of Art. Ed. Leah Jewell published by Pearson Education Inc. as Prentice Hall Upper Saddle River, New Jersey. Printed text How to cite La Moulin Galette, Papers

Supply Chain and Bergerac free essay sample

Abstract Veterinary expenditure has been on an increasing trend due to the increase in pet ownership in the United States. Bergerac is a company producing equipments used for testing pet patients in the veterinarian clinics. Omnivue is one of the most successful equipments produced by the company, which is priced at a competitive rate to attract lower and middle sized veterinarians. The production of Omnivue involves the use of plastics and chemical reagents supplied by two major suppliers, GenieTech and Elsinore. The management of Bergerac is planning to take control over its suppliers to reduce the production fluctuation and overhead costs of the firm. There are three strategic alternatives for the company to implement its future plans. It can opt for forward integration strategy by controlling its distribution channels; it can implement backward integration strategy through acquisition of building its own plant. Bergerac also have the option to operate the way it is currently operating to avoid risks arising from forward and backward integration. We will write a custom essay sample on Supply Chain and Bergerac or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Introduction and Problem Identification Bergerac systems, established in 2001, focused on developing latest medical assistance machines for pets. As the trend of pet keeping and caring was increasing, Company took advantage of the moment and started to invest in research and development for a better substitute to the normal blood testing machines at veterinary clinics. Pet healthcare industry grew at a rate of 7 to 8 percent due to an increase in the pet possession rate. A number of pet owners in the United States consider their pets to be a family member and spend a decent amount of their earnings on the pet healthcare. Veterinary doctors have been focusing on clinical diagnostic and are relying on the latest machines providing accurate and fast results. Omnivue was one of the latest additions to the pet healthcare industry. A tabletop sized machine attracted professionals of the industry through its unique features such as low price, fast results, simple operating procedure and compact size. Omnivue was used by putting a small sample of blood in an animal specific cartridge, and the test was completed in a time span of ten minutes. The cartridges were made by Bergerac systems using plastic as the basic manufacturing material. Chemical reagents were sourced from multiple  companies such as GenieTech plastics and Elsinore limited. Due to an increased demand of Omnivue, the demand of chemical reagents also increased and Bergerac faced difficulty when the suppliers went short of the supplies. Bergerac has to move towards vertical integration to meet the growing demand of their products without facing production fluctuation. Strategic Alternative 1- Forward Integration A forward integration is a type of vertical integration whereby a company expands its operations in order to take command of the dispersion of its products in the market. It is done by controlling channels of distribution and managing supply chain to maximize market share and profitability. Forward integration eliminates the existence of a middle man in the supply chain process and allows the company to sell its products directly to the final consumer. Companies have been focusing on their immediate customer i.e. wholesaler, and their immediate supplier, reducing the chances of the end consumer satisfaction. Bergerac can opt for forward integration to control the market and satisfy the end customer with promised product quality. Advantages of this strategy include reduction in the number of supply channels and sale of the product at a competitive price. Bergerac can attain a greater control over the distribution of Omnivue, and it can reduce its price to attract small and middle sized veterinarians. However, the control of distribution channels should not affect the manufacturing process at any cost. The lack of experience in the distribution area can affect the sale of Omnivue in a negative way. Inventory handling and the expansion of storage facility are an additional cost of opting for the strategy of forward integration. Hence, manufacturing department should not interfere in the distribution department, and the latter should be experienced in distribution of products like Omnivue to the end customers. Strategic Alternative 2- Backward Integration Backward integration is a type of vertical integration in which a company takes control over its suppliers. It is a form of acquisition of the intermediary players involved in supplying the raw materials used in the production process of the firm. Raw materials, intermediate manufacturing and assembly are controlled by the firm whereas distribution to the end  customer is done by a third party company. In this way, company increases production efficiency and gains a competitive advantage by lowering its production cost. Bergerac can opt for the buy option and implement its backward integration by acquiring GenieTech. GenieTech can provide the company with eight efficient molding machines for the acquisition price of $ 5.75 million. The price includes experienced labor force and management. Bergerac can fulfill its chemical reagent demand by using 4 out of 8 moulds provided in the acquisition. Rest of the presses can be used in the expansion process or can be used to meet the demand of a third party. This investment can result in the reduction of overhead expenses by twenty six percent per unit. Bergerac can pay the amount over a period of five years making the project feasible for the company. Vertical integration can also be achieved by making the chemical reagents at Bergerac’s own plant located at Parsippany. GenieTech’s acquisition would provide 8 molding presses exceeding the requirement of the company by 4 presses. Contrary to that, Bergerac can attain its own presses and achieve greater efficiency and productivity through proper training of labor and management of the plant. Strategic Alternative 3- No Integration In a No-Integration scenario, a company only takes control of its assembly, and it outsources the supply of its raw materials and intermediate manufacturing. After assembling the product and finalizing it, the company lets its distributors do the rest of the supply chain management. End customer gets the final product through the wholesaler or retailer. There is no direct contact of the manufacturer and the end customer. Bergarac can operate the way it is handling the production of Omnivue and avoid any issues regarding capacity building and supervision of supplies and distribution. The company can continue receiving the chemical reagent supplies from GenieTech and Elsinore, and focus on the production of innovative veterinarian equipments such as Omnivue. It can direct the potential investment into research and development to maintain a competitive advantage in the market. However, Bergerac can face the shortage of supplies as it faced in the past due to production issues from the supplier side. It can also lose the authority to lower price of the products due to a number of overhead and transportation expenses. Recommended Action Plan Bergerac is recommended to implement a backward strategy and control the supply of chemical reagents by starting the production at Parsippany production plant. The plastic components can be manufactured using four molding presses which will cost less than the acquisition of GenieTech. The company could buy latest machines with greater efficiency and production speed as compared to that offered by GenieTech. This alternative would reduce the cost of a single unit of cartridge by 43 cents; thus, allowing Bergerac to invest a greater amount of funds in its research and development program. It can also reduce the price of Omnivue and be a market leader in the veterinarian medical equipment market. However, it should be noted that building a new plant would require a high initial investment. Training of new staff and management would require further investment and time of the company. The payback of this investment would be 1.3 years and profitability would increase substantially after that time. Building option is better than buying option, forward integration and no integration as it is the only way to increase the control of Bergerac over its suppliers in an effective and efficient manner. It will not only increase the assets of the company but also enable it to build a customized production plant according to its specifications. It can also opt for the modification of plant in future as to deal with the increasing demand of Omnivue and anticipation of its future models.