A Comparison of and Contrasting of role of two politicians in the Essay

A Comparison of and Contrasting of role of two politicians in the media eye - Essay Example He further notes that the independence of media from political meddling and the essence of media as the way they play their political roles, the manner in which media is subjected to pressures from the commercial systems that fund the media entities as well as the decisiveness of the government in supplying information all have a great deal to do with the maturity of democracy and the propagation of public opinion driven societies. The functionalities of media have made it a vulnerable tool subjected to use and albeit abuse by those in power bent on swaying public opinion and influencing popular opinion on individuals and issues among other things. In these perceptions premise, the paper presents a comparative exploration of the role of two politicians in the media eye. The paper will also take a significant thrust in examining the coverage of two politicians and exploring their images as portrayed in various mainstream media. The thrust of the paper will also entail the ways in which the media and or the politicians attempt to manipulate the images of them as generated by the media. For the objectives of the exercise, two political figures who are the 2008 USA Presidential election candidates Republic John McCain and Democrat Barrack Obama will be used. The 2008 US presidential campaign trail is historic from various dimensions. The campaigned has pitted sitting Senators yet the most remarkable aspects of the campaign are based on the fact that after the election US will have either the first Black American president or a woman as vice president. The election campaign has drawn most media coverage surpassing previous presidential election drives.... ting Senators yet the most remarkable aspects of the campaign are based on the fact that after the election US will have either the first Black American president or a woman as vice president. The election campaign has drawn most media coverage surpassing previous presidential election drives. The paper will make an observation of extracts and nuances form mainstream and global media channels like Cable News Net Work (CNN) and the British Broadcasting Network (BBC) and various online news interfaces to examine the images of the two politicians that have been carved and explore the ways in which media and the political figures have to attempted to manipulate the images created of them. CNN is one of the leading global news channels and has had a significant bearing on the image creation and dissemination of the US presidential candidates. It is worth mentioning from the onset that CNN were the 8th largest sponsors to the sitting President George W. Bush in his 2004 Campaign. Nonetheless it may be presented that mainstream media have tended to playing to a perceived public sentiment that the Bush administration has failed the electorate on various issues and hence the unpopularity of the Republican election ticket regardless of who the actual individuals and their polices are. Many media channels have largely portrayed the democrat candidate Barrack Obama in manner of glossing over his possible nomination as historic development in American politics demonstrating the American society commitment to values of racial reform and egalitarianism. CNN has always hammered the nuances of 'historic' ticket aspect that Obama's candidature is. Besides the presenting of Obama's ticket as historic development, CNN has captured various political and economic analyses from some

Developing a Learning Organizational Culture

Developing a Learning Organizational Culture ABSTRACT Employees of an organization that has a mission of enhancing standards of excellence must have knowledge and skills that best suits their work. This then calls for continuous trainings of employees for an organization to better utilize the existing human resources. Training and Development is a major strategy to accomplish this objective. In this perspective there is need for flexibility which is required to respond effectively to the rapidly changing environment, Human Resource training efforts must enable the employees to perform multiple tasks in multiple roles while enhancing a good organizational learning culture. This paper therefore contributes to the debate by analyzing in detail the creation of a learning organizational culture We also examine the methodologies that enable us to show that even successful organizations do not always implement best practice Human Resource Management, and that there is frequently a discrepancy between intention and practice. conclusion at the individual and directorial levels are intricate and often contradictory; we question the extent to which it is possible or meaningful to attempt to measure the interrelationship between Human resources management, at the level of the formal system, and organizational performance, without taking into consideration the role played by the informal organization in the process and implementation of Human resources training. Introduction The human resource field takes a clear view of workers, supercilious that almost all wish to contribute to the enterprise productively, and that the main hindrance to their actions are lack of knowledge, insufficient training, and failures of process. Human resource management is seen as a more inventive aspect of workplace management other than the traditional approach. It results to the managers of an enterprise expressing their goals with specificity in order to be understood and undertaken by the workforce, providing the resources needed for them to successfully accomplish their assignments. As such, Human Resource management techniques, when properly practiced, are expressive of the goals and operating practices of the enterprise overall. Human Resource management is also seen by many to have a key role in continuous trainings of employees. The employees of an organization that has a mission of enhancing standards of excellence must have knowledge and skills that best suits there work. This then calls for continuous trainings of employees for an organization to better utilize the existing human resources. Training and development is a major strategy to accomplish this objective. In this perspective the flexibility required to respond effectively to the rapidly changing environment, Human Resource training efforts must enable the employees to perform multiple tasks in multiple roles (Adler 1997, p.13) Development and training The aim of the development function of human resources maintenance is to ensure that personnel are adequately trained to enable them to be capable to fulfil their goals, as well as to contribute to enhabnced performance and growth with their work . The development of employees can be regarded as a special field of human resource management that includes planned individual learning, education, organization development, career development and training. Training is an efficient method for altering an employees behavior to prepare the employee for a job or upgrade the employees performance on the job. Development involves the preparation of a person for broader responsibilities and higher-level positions within the company. Preparation and growth can fluctuate from one firm to another, as well as by type or size of service organization (Armstrong 1996, pp. 220 -221). To maximize training effectiveness, it is important to consider how employees learn most effectively. Culture as a factor has a strong impact on training practices in different parts of the world. For example, in the USA, where power distance is small, the interaction between the trainer and employees appears to be equal. The trainer and employees use first names, and the employees therefore feel free to challenge what the trainer says. In another country outside the USA like Malaysia, power distance is large, a trainer receives greater respect from the employee. The trained employees use his/ her surname and title, and he/ she is an expert that students rarely challenge. Defining a Learning Culture A learning tradition can be defined as an organization that knows how to learn, with people who freely share what they know and are willing to change based on the acquisition of new knowledge. Undoubtedly, one of the most significant rudiments of a learning culture are high quality, sound learning programs that are evaluated not only for their effectiveness but also for their potential for really making a difference. That kind of communal appraisal is a self-check on the worth of the program and whether its being endorsed and supported. Organizations that simply make public large catalogs of training courses without consulting their clients or assessing their unique needs exhibit more of a course culture — the more courses, the better — than a learning culture. Instructors that are content only to make public a large e-learning course catalog, and not much more, will be less likely too be seen as business problem-solvers (Galaghan, 1991, p. 43). An extra suggestion of a high-quality education society is higher-ranking management support — and Im not just talking about words, but long-term funding. For learning to hold base, senior executives must do extra than just endorse learning; they must embrace it and become users themselves. This will make them good role representation for the rest of the institute. Good learning traditions involve an savings in good learning depth and evaluation. Its serious to demonstrate that learning makes a variation and that its benefits are not simply conjecture. Some organizations that are just paying attention on plan and liberation tend to miss out on the front end (needs assessment) and the back end (evaluation), which are very culturally specific. Good learning traditions go out of classroom and out of the instructional mode to become involved in the workplace. If the staff gets two or three weeks of instruction a year, thats pretty good. But what is their responsibility for the remaining parts of the weeks? They didnt stop learning; theyre learning on the job. So the ease by which the workforce contacts information, form communities of performance, and use performance support to learn and improve their performance in the workplace is a sign of a good learning culture. An additional attribute of an education tradition is how well and how thoroughly we integrate front-line supervisors into our learning strategy. Do they commend whatsoever training the workers call for but not pay any attention to outcomes, or are they integrally involved in developing their people? Then theres the whole performance assessment and performance analysis scheme. To what degree is learning truly included and embroidered, and to what extent are employees encouraged in the review process to teach one another and share their knowledge? This is where it becomes very important to review not just whether the employee took the requisite number of hours or the requisite number of courses. That becomes very mechanical. Workers — above all managers — have to be weighed up on their coaching and support for learning. Executives must assume that liveliness comes in large part from learning and growing. They must actually consider about their own â€Å"knowledge measure† (their curiosity in, and capacity for, learning new things) and the learning quotient of their employees. Also, a learning society cannot give confidence to knowledge hoarding, but slightly knowledge sharing. If I know that Im going to be rated on the known, why would I share information with someone else — which would give them an advantage in the appraisal system, especially with companies that rate on a curve? If I come up with a brilliant idea and share it with everybody, I should get credit for sharing it, even though the idea then would not be to my exclusive benefit. The blueprint of a outcome evaluation scheme has to equal any kind of required rating and ranking with criteria that focuses on knowledge-sharing, learning and teamwork (Arthur 1994, p. 298). Creating a Learning Organization A learning organization can be described as one that is able to inspire commitment, and cultivate a culture of discovering and acquiring knowledge and experience for continued growth, development and success. The organizational learning process requires some relatively permanent change in behavior of its workers that results in continuous capability to adapt and change as the market, clients or environmental demands. To tackle these changes requires a strong commitment from management and often a significant shift in organization culture. One of the biggest challenges in moving toward the learning model is convincing and enabling employees to develop new ways of thinking about how things are smartly done. To be a learning organization also demands an open culture where information is shared, interdependence is high, collaboration is the norm, and achievement of the organization mission or vision is pursued with cooperation and open-mindedness ( Hofstede 1991, p. 304). A commitment to such a challenging level must offer tangible outcomes. The learning organization can also on the other hand have some distinct advantages, the most significant being the ability to respond to major change much more quickly than a more traditional organization. As well, learning organizations are more likely to embrace processes of systematic problem solving, and to focus on creating new ideas and solutions to optimize outcomes, versus the more traditional approach of trial and error or committing to approaches that have worked in the past. A typical learning organization will learn from past experiences and history, but utilize that experience to pursue more enlightened and future-directed outcomes. The plasticity and compliance intrinsic to a learning institution is determined by the rapid and efficient internal transfer of knowledge. The open culture and communication processes that are indicative of a learning organization are the enablers in this internal knowledg e transfer. Knowledge sharing encourages motivation and commitment from employees, by encouraging employee involvement in the process of creating and developing a learning culture, and by providing continuous constructive feedback ( Huselid 1995). The test for most associations is the shift from a long-established to a learning organization. How does one begin the practice of changing organization ethics, comprising organization acquaintances â€Å"unlearn† the old ways of doing things, and convincing them to embrace a culture that is committed to change, innovation and continuous improvement? The key is a well thought out strategy that is based on an in-depth understanding of the culture, values, market position, and knowledge base across the organization. For advanced organizations to successfully develop continuous learning, they should regard the Initial consultation within the senior leadership team to gain an accurate and detailed view of how the organization functions overall; structure, knowledge base, mission, goals, vision, culture and values, and; the rationale for becoming a learning organization. This information is necessary and invaluable when determining the requirement for and viability of a more detailed needs analysis (Stacey 1996, p. 64). The institutions should also take on a thoroughly need investigation through surveys, focus groups and key stakeholder interviews. It should also undertake a strategic planning and action by senior leaders based upon the in-depth needs analysis. Because contact is serious in organization expansion progression, it is therefore important to ensure all employees are aware of the process, and the targeted outcomes. It is essential to ensure that all employees understand the â€Å"learning organization† concept, the rationale and value, implications for employees, implementation process, and targeted outcomes. Through senior leaders, planning, organization and delivery of information workshops would facilitate provision of survey feedback, â€Å"educate† employees on the â€Å"learning organization† concept, solicit their ideas and concerns and achieve buy-in. An organization should establish a multi-dimensional management development program, which is essential for the successful implementation of a learning organization culture. The two major dimensions of the program would be: a formal management development process with a consulting focus, to prepare managers for their next promotion level, while strengthening performance in their current position and; a dynamic and substantive coaching program developed for each level of management. Both dimensions of the management development program would be aligned with organization mission, vision and goals, and would include a concerted focus on interpersonal skills development, in the learning organization milieu. An evaluation of developmental initiatives, and particularly the management development/coaching process, is necessary, to ensure that the â€Å"learning organization concept† is well entrenched within the organization (Triandis 1995, p. 39). Becoming a Learning Company The aptitude of a corporation to learn, not to be rigid, bright and responsive to sustain itself in the given environment is in the modern world being seen as the only way to manage a competitive advantage. Speculative images of the learning company thrive but there is little research focusing on companies who have actually applied the concepts and made them work. The following case study is concerned with describing a company which has attempted to become a learning organization. Prudential UK The Organization The Company started by giving loans and life insurance to people since 1848. Since then it has become a leading company, as measured by annual premium equivalent sales. Their service has also increased to include annuities, pensions, savings and investments. The company has offered financial services to many enterprises such as Jackson National Life, Prudential Corporation Asia and Egg. Prudential company is found in the United Kingdom, the United States and Asia and has employed over 20,000 people, 7,200 of whom are based in the UK and Mumbai. Globally Prudential Company has assets of 234 billion pounds on behalf of 19 million customers, to whom it promises, â€Å"In an uncertain world, we make it possible for everyone to enjoy a secure future†. The Challenge At the start of the decade the company had to accept a period of profound change to cater for the increasing demands of its highly-competitive and tightly-regulated market. In 2002 the companys leadership team learnt the way it would achieve this in a strategy called the ‘1,000 day plan, the cornerstone of which was best practice in all people policy and procedures. â€Å"We wanted to make sure that we involved our people to transform our business. To do this we harmonised our practices using the People Standard as our benchmark,† says Liane Collins, Human Resources and Learning and Development Operations Consultant. The plan was to provide success and the Standard helped the company to engage its people to succeed. By adopting Andra King from Capital Quality Limited as their external Adviser, the Prudentials aim was to maximise the potential of its people using a number of different tools such as continuous assessment and recognition. Using these tools the y wanted to continue to ensure that their people were at the heart of their business. A further difficulty was to ensure that its workers grasped and applied the brand values to everything they did. â€Å"We are focused to delivering the right services,† explains Liane. â€Å"We want our clients to know that we can be trusted, helpful and easy to deal with. Thats the experience we want them to have. Honest dialogue is the essence of what we believe in.† The Solution Among the first things to be done back at the outset of the 1,000 day plan in 2002 was to align learning materials with a Capability Framework, in which the company outlined the skills it needs to thrive. Since then understanding of the framework has leapt from under 40 per cent to over 90 per cent and there is noticeably more connectivity between company strategy and its people. Having established physical Learning Zones across its head offices in the first year of the plan, the second year saw the company bring learning to each desktop through an online learning management system called Learning Space. As well as providing a way to track learning achievements, it gives access to over 4,000 items of learning material. Nearly every employee has now actively used it, and so has helped put them in control of their own learning and development. At the same time highest achievers were offered access to the Pru University programme, an internal institution designed to develop a group of key managers and specialists committed to achieving our business goals. This concept was extended the following year to an Alumni scheme, allowing those who studied together to work and develop together. A talent management process was also introduced to ensure leaders are properly assessed. â€Å"The Pru University is aimed at influential people, ambassadors and drivers of change, irrespective of grade, who can contribute to the development of the organisation and make a real difference to the business,† says Head of Learning and Development Matthew Starks. More recently the company has started to implement best practice in encouraging healthy lifestyles, which research suggests will reduce the burden of self-reported sickness absence. Although it is too early to say what the results have been, the company estimates that it will lead to a five per cent reduction in absence and a ten per cent reduction in cases of stress reported to Occupational Health. It estimat es that the return will be  £2 for every  £1 spent on the project. The Results Business outcome is usually quantified using performance Indicators (KPIs), an array of measures which come under the headings of cashflow, customer, people, risk and compliance, profit, and shareholder. Absence, employee turnover, and performance remain key human resource measurements that are closely linked to the people indicator. But other variables that are factored include elements drawn from an employee survey and from the Organisation Cultural Index (OCI), a characterisation of a companys culture. Honest dialogue, simplicity and people all close to the companys desired brand values are consistently the highest scoring values, suggesting the aim of developing understanding of these among employees has been successful. Success s due to developments in its Learning, three-quarters of the people now understand how they can access learning and development opportunities and 88 per cent feel personably accountable for their own development. The vast majority of people 98 per cent have also used Learning Space the online learning management system. A group of initiatives has also delivered benefits. Self assessment by managers revealed that the number now rating their knowledge as ‘good has increased from 48 per cent to 92 per cent. Meanwhile an internal audit gave a positive evaluation of the performance review process with 88 per cent of people believing their review meetings to be open, honest and frank. Integrating communications with the strategy has proved an effective approach for Prudential. â€Å"There is now a greater connectivity with the strategy from the top and understanding of why things happen and the connections being made,† says Matthew. As a result one of the primary objectives which include, ensuring understanding of the 1,000 day plan among employees has been achieved. The ‘Living PRU survey found that the percentage of people who said they understood their role within the plan increased from 71 per cent in 2004 to 94 per cent the following year. External recognition has come on a number of levels for the company. Among a survey of 7,500 customers, 90 per cent of them said they were satisfied with the service provided. And on a business level, Prudential is also performing extremely well, posting a 33 per cent rise in pre-tax profits in 2005, well above market expectations. The one thousands day reform process come to an end in October 2005 having inspired a period of profound organisational change and improvement in business performance. One of the most dramatic changes came in June 2003, still the first year of the three year programme, when Prudential opened a $10 million customer service centre in Mumbai, Indias commercial capital. Champion Status To get success is a major endorsement of everything that the company tried to put in place. As Champions, Prudential intended to continue to build on its philosophy of sharing best practice. As well as being involved in forums, the company has worked alongside other organizations, including the Inland Revenue and the Department for Work and Pensions. It shares many of its activities through awards, articles, case studies and benchmarking forums. But, as a Champion the company looks forward to sharing its experience with other employers and showing how involving people in the business is the key to any organizations success. A human resource manager is involved in performance of the following tasks Planning He or she ensures that a firm has the right number and mix of people at the right times and places varying from long-range planning for large, stable companies to short-range crisis planning for thousands of small companies employing low-skilled and low-paid workers. (Haksever p217). In this case human resource, managers have to consider all of the laws that protect against discrimination and all of the requirements that employees must meet for the company. Effective planning by a human resource manager clearly brings accurate results that a company wants .in a case of staffing, understaffing result to result to the drop of the industries economies of scale and field of specialization, information, customers and the attained profits, while Overstaffing is extravagant and expensive, if continual, and it is costly to get rid of because of contemporary legislation in respect of joblessness payments, cons ultation and minimum periods of notice. Significantly, overstaffing reduces the competitive effectiveness of the business. An assessment of current and future needs of the organization has to be evaluated with present and future predicted resources when considering staffing. When proper steps are used in planning, it brings demand and supply into balance. The future demands of a company are influenced by the predictions of the personnel manager, who examine and adjust the simple delivery of the other managerial staff and also recruitments which depends on the following aspects The predictions of Sales and productivity Impact of technological change on job needs Difference in the competence, output, and suppleness of labor as a training result, job study, organizational alteration and new motivations. Renovation in employment performances by the involvement of subcontractors or organization staffs, hiving off tasks, buying in and substitution. Deviation, countering fresh legislation, for example payroll taxes, new health and safety requirements Adjustment in Government policies Logical staffing demands a plan for varying dates in the future which can then be compared with the crude supply schedules. The associations will then show what ladder must be taken to achieve a balance which involves the further preparation of such enrollment, training, or alteration in labor force operation as this will result to a balance in demand and supply (Claude Johannes 1999, p.115). Recruiting A human resource manager is involved in identifying people who could fill positions within the firm and then securing them as applicants. He has to plan a good job picture for the position and a specification of skills and abilities the candidate should have. A potential applicants list is developed from various sources, depending how the human resource manager decides to advertise the job opening. Managers obtain their recruits sources from internal and external sources. Advantages of internal recruiting The members of staff will not have to undergo basic teaching or learning all of the policies of the company. Disadvantages Inbreeding Results to seldom new ideas brought into the company. Jacuis (1975).An external source for recruiting brings into account the opposite of internal recruiting from outside the company. There are many forms of external recruiting. Some include employment agencies, advertising, Internet recruiting, and word of mouth. He is also involved in the recruitment of employees depending on: An examination of the work to be performed through carefully consideration of the errands to be carried out to establish their essentialities written into a career description so that the applicants know what physical and mental distinctiveness applicants must acquire, what traits and attitudes are attractive and what uniqueness are a certain disadvantage. Where substitution is to take effect, imperative questioning of the need to employ at all should be taken into consideration. Human resource managers have to search for recruitments in the following areas: 1.Domestic promotion 2.Careers advisors 3.Boards of university appointment 4.Unemployed agencies 5.Advertising Selecting Of Employees After applications have been confirmed, the human resource manager then begins the selection process basing on undoubtedly established criterion for performance of the job. The request form ought to be intended to discover the applicants skills and abilities for the job performance. The human resource managers choice reason could also be based on testing, interviews, references, and probationary periods of employment. (Simnett 1995, p.56). An effective selection is considered as buying an employee (the price being the wage or salary multiplied by probable years of service) hence the human resource manager has to carefully select to minimize and avoid in competencies in the company firms may involve external specialist consultants for selection of their employees Some small organizations exist to catch the attention of staff with high status from existing employers to the recruiting employer. Training and Development Training is an efficient method for altering an employees behavior to prepare the employee for a job or upgrade the employees performance on the job. Development involves the preparation of a person for broader responsibilities and higher-level positions within the company. Instruction and progress can differ from one firm to another, as well as by type or size of service organization. (Chaffee 1995, p. 46). Preparation in interviewing and in evaluating candidates is clearly crucial to good recruitment. For the most part the former consists of training interviewers how to draw out the interviewee and the latter how to rate the candidates. For consistency (and as a help to checking that) rating often consists of scoring candidates for experience, knowledge, physical/mental capabilities, intellectual levels, motivation, prospective potential, leadership abilities etc. (according to the needs of the post). Relevance of the normal curve of allocation to scoring g ets rid of freak judgments. Aims of Organization for Setting Reward System In Human Resource Management, the employee reward policy is intended to align employees with organizational strategy by providing incentives for employees to act in the firms interest and perform well over time. Anticipation theory carries a clear significance that workers must sense confident that their effort will affect the rewards they receive. Awareness of equity is therefore crucial in an employees judgment to remain and produce valuable work. Equity is a multidimensional construct, embracing external equity (the degree to which a firm pays employees the rate they would find in the external labor market), internal equity (the degree to which a firm differentiates pay between employees on the basis of performance in similar jobs), and individual equity (the degree to which employees are rewarded proportionately to their individual performance). For the reason that the varying strains of performance on human resources in high- velocity companies, perceptions of equity in its three forms may become confused, as job roles and job interdependence become more varied and flexible. Since employees would expect that as their job changes, so will their rewards, designing reward systems in high-velocity environments presents a major challenge to organizations. In high-velocity environments, a premium is placed on individuals who are able to operate in ambiguous circumstances and who are able to take advantage of loose job descriptions provided by their employers. Organizations in faster-moving surroundings are prepared to pay proportionally higher salaries to individuals who have such skills. We would expect, therefore, that emphasis on individually equitable rewards as a means of recruiting and retaining highly capable employees would be required (Farah 1991, p. 340). Employee Rewards Policy amended by the Human Resource Management can be classified under three broad headings: performance-contingent rewards, which explicitly reward through performance outputs; job-contingent rewards, where pay is contingent on job classification; and person-contingent rewards, in which pay is dependent on the competencies a person has (Dean Snell, 1993). Because both output orientation and job categorization may be complex to determine truthfully in high-velocity circumstances, the prospect of person-contingent rewards, which may encourage the values of learning, flexibility, and creativity, would seem to be best suited to fast-changing conditions. In addition, member of staff Reward Policy can be one of the best foundations of control available to a company in its quest to increase organizational performance and effectiveness, yet remain one of the most underutilized and potentially complex tools for driving organizational performance. The significance and diffi culty of connecting reward strategies to industrial goals in a systematic manner has been a recurrent argument in the study in this field, as has the importance and difficulty of linking rewards to the longer-term view (Hambrick Snow, 1989). In recounting the strongest stage of connection the stress has been placed on Lawlers (1990) description of reward processes which are capable of reinforcing the behaviors crucial to business strategy like long-term versus short-term, customer focus versus financial results. Utilizing This involves arranging the employees work to make them both productive and motivated. The factors that determine the effectiveness of human resource utilization include: 1.The structure of the work that provide an opportunity for â€Å"stretch† performance 2.Contribution in verdicts that have a straight forward effect on the persons job 3.Open interactions and fair setting up of assignments 4.Competent supervision and organizational flexibility 5.Economic and non-economic rewards that recognize achievement and equity 6.Opportunity for growth Role of Human Resource Management in Implementing a Learning Organization culture Human resource management has a strong impact on the organizational culture, it contributes a lot in implementing a learning organization because according to Senge, â€Å"the essence of a learning organization is that people are changing, people are developing w Developing a Learning Organizational Culture Developing a Learning Organizational Culture ABSTRACT Employees of an organization that has a mission of enhancing standards of excellence must have knowledge and skills that best suits their work. This then calls for continuous trainings of employees for an organization to better utilize the existing human resources. Training and Development is a major strategy to accomplish this objective. In this perspective there is need for flexibility which is required to respond effectively to the rapidly changing environment, Human Resource training efforts must enable the employees to perform multiple tasks in multiple roles while enhancing a good organizational learning culture. This paper therefore contributes to the debate by analyzing in detail the creation of a learning organizational culture We also examine the methodologies that enable us to show that even successful organizations do not always implement best practice Human Resource Management, and that there is frequently a discrepancy between intention and practice. conclusion at the individual and directorial levels are intricate and often contradictory; we question the extent to which it is possible or meaningful to attempt to measure the interrelationship between Human resources management, at the level of the formal system, and organizational performance, without taking into consideration the role played by the informal organization in the process and implementation of Human resources training. Introduction The human resource field takes a clear view of workers, supercilious that almost all wish to contribute to the enterprise productively, and that the main hindrance to their actions are lack of knowledge, insufficient training, and failures of process. Human resource management is seen as a more inventive aspect of workplace management other than the traditional approach. It results to the managers of an enterprise expressing their goals with specificity in order to be understood and undertaken by the workforce, providing the resources needed for them to successfully accomplish their assignments. As such, Human Resource management techniques, when properly practiced, are expressive of the goals and operating practices of the enterprise overall. Human Resource management is also seen by many to have a key role in continuous trainings of employees. The employees of an organization that has a mission of enhancing standards of excellence must have knowledge and skills that best suits there work. This then calls for continuous trainings of employees for an organization to better utilize the existing human resources. Training and development is a major strategy to accomplish this objective. In this perspective the flexibility required to respond effectively to the rapidly changing environment, Human Resource training efforts must enable the employees to perform multiple tasks in multiple roles (Adler 1997, p.13) Development and training The aim of the development function of human resources maintenance is to ensure that personnel are adequately trained to enable them to be capable to fulfil their goals, as well as to contribute to enhabnced performance and growth with their work . The development of employees can be regarded as a special field of human resource management that includes planned individual learning, education, organization development, career development and training. Training is an efficient method for altering an employees behavior to prepare the employee for a job or upgrade the employees performance on the job. Development involves the preparation of a person for broader responsibilities and higher-level positions within the company. Preparation and growth can fluctuate from one firm to another, as well as by type or size of service organization (Armstrong 1996, pp. 220 -221). To maximize training effectiveness, it is important to consider how employees learn most effectively. Culture as a factor has a strong impact on training practices in different parts of the world. For example, in the USA, where power distance is small, the interaction between the trainer and employees appears to be equal. The trainer and employees use first names, and the employees therefore feel free to challenge what the trainer says. In another country outside the USA like Malaysia, power distance is large, a trainer receives greater respect from the employee. The trained employees use his/ her surname and title, and he/ she is an expert that students rarely challenge. Defining a Learning Culture A learning tradition can be defined as an organization that knows how to learn, with people who freely share what they know and are willing to change based on the acquisition of new knowledge. Undoubtedly, one of the most significant rudiments of a learning culture are high quality, sound learning programs that are evaluated not only for their effectiveness but also for their potential for really making a difference. That kind of communal appraisal is a self-check on the worth of the program and whether its being endorsed and supported. Organizations that simply make public large catalogs of training courses without consulting their clients or assessing their unique needs exhibit more of a course culture — the more courses, the better — than a learning culture. Instructors that are content only to make public a large e-learning course catalog, and not much more, will be less likely too be seen as business problem-solvers (Galaghan, 1991, p. 43). An extra suggestion of a high-quality education society is higher-ranking management support — and Im not just talking about words, but long-term funding. For learning to hold base, senior executives must do extra than just endorse learning; they must embrace it and become users themselves. This will make them good role representation for the rest of the institute. Good learning traditions involve an savings in good learning depth and evaluation. Its serious to demonstrate that learning makes a variation and that its benefits are not simply conjecture. Some organizations that are just paying attention on plan and liberation tend to miss out on the front end (needs assessment) and the back end (evaluation), which are very culturally specific. Good learning traditions go out of classroom and out of the instructional mode to become involved in the workplace. If the staff gets two or three weeks of instruction a year, thats pretty good. But what is their responsibility for the remaining parts of the weeks? They didnt stop learning; theyre learning on the job. So the ease by which the workforce contacts information, form communities of performance, and use performance support to learn and improve their performance in the workplace is a sign of a good learning culture. An additional attribute of an education tradition is how well and how thoroughly we integrate front-line supervisors into our learning strategy. Do they commend whatsoever training the workers call for but not pay any attention to outcomes, or are they integrally involved in developing their people? Then theres the whole performance assessment and performance analysis scheme. To what degree is learning truly included and embroidered, and to what extent are employees encouraged in the review process to teach one another and share their knowledge? This is where it becomes very important to review not just whether the employee took the requisite number of hours or the requisite number of courses. That becomes very mechanical. Workers — above all managers — have to be weighed up on their coaching and support for learning. Executives must assume that liveliness comes in large part from learning and growing. They must actually consider about their own â€Å"knowledge measure† (their curiosity in, and capacity for, learning new things) and the learning quotient of their employees. Also, a learning society cannot give confidence to knowledge hoarding, but slightly knowledge sharing. If I know that Im going to be rated on the known, why would I share information with someone else — which would give them an advantage in the appraisal system, especially with companies that rate on a curve? If I come up with a brilliant idea and share it with everybody, I should get credit for sharing it, even though the idea then would not be to my exclusive benefit. The blueprint of a outcome evaluation scheme has to equal any kind of required rating and ranking with criteria that focuses on knowledge-sharing, learning and teamwork (Arthur 1994, p. 298). Creating a Learning Organization A learning organization can be described as one that is able to inspire commitment, and cultivate a culture of discovering and acquiring knowledge and experience for continued growth, development and success. The organizational learning process requires some relatively permanent change in behavior of its workers that results in continuous capability to adapt and change as the market, clients or environmental demands. To tackle these changes requires a strong commitment from management and often a significant shift in organization culture. One of the biggest challenges in moving toward the learning model is convincing and enabling employees to develop new ways of thinking about how things are smartly done. To be a learning organization also demands an open culture where information is shared, interdependence is high, collaboration is the norm, and achievement of the organization mission or vision is pursued with cooperation and open-mindedness ( Hofstede 1991, p. 304). A commitment to such a challenging level must offer tangible outcomes. The learning organization can also on the other hand have some distinct advantages, the most significant being the ability to respond to major change much more quickly than a more traditional organization. As well, learning organizations are more likely to embrace processes of systematic problem solving, and to focus on creating new ideas and solutions to optimize outcomes, versus the more traditional approach of trial and error or committing to approaches that have worked in the past. A typical learning organization will learn from past experiences and history, but utilize that experience to pursue more enlightened and future-directed outcomes. The plasticity and compliance intrinsic to a learning institution is determined by the rapid and efficient internal transfer of knowledge. The open culture and communication processes that are indicative of a learning organization are the enablers in this internal knowledg e transfer. Knowledge sharing encourages motivation and commitment from employees, by encouraging employee involvement in the process of creating and developing a learning culture, and by providing continuous constructive feedback ( Huselid 1995). The test for most associations is the shift from a long-established to a learning organization. How does one begin the practice of changing organization ethics, comprising organization acquaintances â€Å"unlearn† the old ways of doing things, and convincing them to embrace a culture that is committed to change, innovation and continuous improvement? The key is a well thought out strategy that is based on an in-depth understanding of the culture, values, market position, and knowledge base across the organization. For advanced organizations to successfully develop continuous learning, they should regard the Initial consultation within the senior leadership team to gain an accurate and detailed view of how the organization functions overall; structure, knowledge base, mission, goals, vision, culture and values, and; the rationale for becoming a learning organization. This information is necessary and invaluable when determining the requirement for and viability of a more detailed needs analysis (Stacey 1996, p. 64). The institutions should also take on a thoroughly need investigation through surveys, focus groups and key stakeholder interviews. It should also undertake a strategic planning and action by senior leaders based upon the in-depth needs analysis. Because contact is serious in organization expansion progression, it is therefore important to ensure all employees are aware of the process, and the targeted outcomes. It is essential to ensure that all employees understand the â€Å"learning organization† concept, the rationale and value, implications for employees, implementation process, and targeted outcomes. Through senior leaders, planning, organization and delivery of information workshops would facilitate provision of survey feedback, â€Å"educate† employees on the â€Å"learning organization† concept, solicit their ideas and concerns and achieve buy-in. An organization should establish a multi-dimensional management development program, which is essential for the successful implementation of a learning organization culture. The two major dimensions of the program would be: a formal management development process with a consulting focus, to prepare managers for their next promotion level, while strengthening performance in their current position and; a dynamic and substantive coaching program developed for each level of management. Both dimensions of the management development program would be aligned with organization mission, vision and goals, and would include a concerted focus on interpersonal skills development, in the learning organization milieu. An evaluation of developmental initiatives, and particularly the management development/coaching process, is necessary, to ensure that the â€Å"learning organization concept† is well entrenched within the organization (Triandis 1995, p. 39). Becoming a Learning Company The aptitude of a corporation to learn, not to be rigid, bright and responsive to sustain itself in the given environment is in the modern world being seen as the only way to manage a competitive advantage. Speculative images of the learning company thrive but there is little research focusing on companies who have actually applied the concepts and made them work. The following case study is concerned with describing a company which has attempted to become a learning organization. Prudential UK The Organization The Company started by giving loans and life insurance to people since 1848. Since then it has become a leading company, as measured by annual premium equivalent sales. Their service has also increased to include annuities, pensions, savings and investments. The company has offered financial services to many enterprises such as Jackson National Life, Prudential Corporation Asia and Egg. Prudential company is found in the United Kingdom, the United States and Asia and has employed over 20,000 people, 7,200 of whom are based in the UK and Mumbai. Globally Prudential Company has assets of 234 billion pounds on behalf of 19 million customers, to whom it promises, â€Å"In an uncertain world, we make it possible for everyone to enjoy a secure future†. The Challenge At the start of the decade the company had to accept a period of profound change to cater for the increasing demands of its highly-competitive and tightly-regulated market. In 2002 the companys leadership team learnt the way it would achieve this in a strategy called the ‘1,000 day plan, the cornerstone of which was best practice in all people policy and procedures. â€Å"We wanted to make sure that we involved our people to transform our business. To do this we harmonised our practices using the People Standard as our benchmark,† says Liane Collins, Human Resources and Learning and Development Operations Consultant. The plan was to provide success and the Standard helped the company to engage its people to succeed. By adopting Andra King from Capital Quality Limited as their external Adviser, the Prudentials aim was to maximise the potential of its people using a number of different tools such as continuous assessment and recognition. Using these tools the y wanted to continue to ensure that their people were at the heart of their business. A further difficulty was to ensure that its workers grasped and applied the brand values to everything they did. â€Å"We are focused to delivering the right services,† explains Liane. â€Å"We want our clients to know that we can be trusted, helpful and easy to deal with. Thats the experience we want them to have. Honest dialogue is the essence of what we believe in.† The Solution Among the first things to be done back at the outset of the 1,000 day plan in 2002 was to align learning materials with a Capability Framework, in which the company outlined the skills it needs to thrive. Since then understanding of the framework has leapt from under 40 per cent to over 90 per cent and there is noticeably more connectivity between company strategy and its people. Having established physical Learning Zones across its head offices in the first year of the plan, the second year saw the company bring learning to each desktop through an online learning management system called Learning Space. As well as providing a way to track learning achievements, it gives access to over 4,000 items of learning material. Nearly every employee has now actively used it, and so has helped put them in control of their own learning and development. At the same time highest achievers were offered access to the Pru University programme, an internal institution designed to develop a group of key managers and specialists committed to achieving our business goals. This concept was extended the following year to an Alumni scheme, allowing those who studied together to work and develop together. A talent management process was also introduced to ensure leaders are properly assessed. â€Å"The Pru University is aimed at influential people, ambassadors and drivers of change, irrespective of grade, who can contribute to the development of the organisation and make a real difference to the business,† says Head of Learning and Development Matthew Starks. More recently the company has started to implement best practice in encouraging healthy lifestyles, which research suggests will reduce the burden of self-reported sickness absence. Although it is too early to say what the results have been, the company estimates that it will lead to a five per cent reduction in absence and a ten per cent reduction in cases of stress reported to Occupational Health. It estimat es that the return will be  £2 for every  £1 spent on the project. The Results Business outcome is usually quantified using performance Indicators (KPIs), an array of measures which come under the headings of cashflow, customer, people, risk and compliance, profit, and shareholder. Absence, employee turnover, and performance remain key human resource measurements that are closely linked to the people indicator. But other variables that are factored include elements drawn from an employee survey and from the Organisation Cultural Index (OCI), a characterisation of a companys culture. Honest dialogue, simplicity and people all close to the companys desired brand values are consistently the highest scoring values, suggesting the aim of developing understanding of these among employees has been successful. Success s due to developments in its Learning, three-quarters of the people now understand how they can access learning and development opportunities and 88 per cent feel personably accountable for their own development. The vast majority of people 98 per cent have also used Learning Space the online learning management system. A group of initiatives has also delivered benefits. Self assessment by managers revealed that the number now rating their knowledge as ‘good has increased from 48 per cent to 92 per cent. Meanwhile an internal audit gave a positive evaluation of the performance review process with 88 per cent of people believing their review meetings to be open, honest and frank. Integrating communications with the strategy has proved an effective approach for Prudential. â€Å"There is now a greater connectivity with the strategy from the top and understanding of why things happen and the connections being made,† says Matthew. As a result one of the primary objectives which include, ensuring understanding of the 1,000 day plan among employees has been achieved. The ‘Living PRU survey found that the percentage of people who said they understood their role within the plan increased from 71 per cent in 2004 to 94 per cent the following year. External recognition has come on a number of levels for the company. Among a survey of 7,500 customers, 90 per cent of them said they were satisfied with the service provided. And on a business level, Prudential is also performing extremely well, posting a 33 per cent rise in pre-tax profits in 2005, well above market expectations. The one thousands day reform process come to an end in October 2005 having inspired a period of profound organisational change and improvement in business performance. One of the most dramatic changes came in June 2003, still the first year of the three year programme, when Prudential opened a $10 million customer service centre in Mumbai, Indias commercial capital. Champion Status To get success is a major endorsement of everything that the company tried to put in place. As Champions, Prudential intended to continue to build on its philosophy of sharing best practice. As well as being involved in forums, the company has worked alongside other organizations, including the Inland Revenue and the Department for Work and Pensions. It shares many of its activities through awards, articles, case studies and benchmarking forums. But, as a Champion the company looks forward to sharing its experience with other employers and showing how involving people in the business is the key to any organizations success. A human resource manager is involved in performance of the following tasks Planning He or she ensures that a firm has the right number and mix of people at the right times and places varying from long-range planning for large, stable companies to short-range crisis planning for thousands of small companies employing low-skilled and low-paid workers. (Haksever p217). In this case human resource, managers have to consider all of the laws that protect against discrimination and all of the requirements that employees must meet for the company. Effective planning by a human resource manager clearly brings accurate results that a company wants .in a case of staffing, understaffing result to result to the drop of the industries economies of scale and field of specialization, information, customers and the attained profits, while Overstaffing is extravagant and expensive, if continual, and it is costly to get rid of because of contemporary legislation in respect of joblessness payments, cons ultation and minimum periods of notice. Significantly, overstaffing reduces the competitive effectiveness of the business. An assessment of current and future needs of the organization has to be evaluated with present and future predicted resources when considering staffing. When proper steps are used in planning, it brings demand and supply into balance. The future demands of a company are influenced by the predictions of the personnel manager, who examine and adjust the simple delivery of the other managerial staff and also recruitments which depends on the following aspects The predictions of Sales and productivity Impact of technological change on job needs Difference in the competence, output, and suppleness of labor as a training result, job study, organizational alteration and new motivations. Renovation in employment performances by the involvement of subcontractors or organization staffs, hiving off tasks, buying in and substitution. Deviation, countering fresh legislation, for example payroll taxes, new health and safety requirements Adjustment in Government policies Logical staffing demands a plan for varying dates in the future which can then be compared with the crude supply schedules. The associations will then show what ladder must be taken to achieve a balance which involves the further preparation of such enrollment, training, or alteration in labor force operation as this will result to a balance in demand and supply (Claude Johannes 1999, p.115). Recruiting A human resource manager is involved in identifying people who could fill positions within the firm and then securing them as applicants. He has to plan a good job picture for the position and a specification of skills and abilities the candidate should have. A potential applicants list is developed from various sources, depending how the human resource manager decides to advertise the job opening. Managers obtain their recruits sources from internal and external sources. Advantages of internal recruiting The members of staff will not have to undergo basic teaching or learning all of the policies of the company. Disadvantages Inbreeding Results to seldom new ideas brought into the company. Jacuis (1975).An external source for recruiting brings into account the opposite of internal recruiting from outside the company. There are many forms of external recruiting. Some include employment agencies, advertising, Internet recruiting, and word of mouth. He is also involved in the recruitment of employees depending on: An examination of the work to be performed through carefully consideration of the errands to be carried out to establish their essentialities written into a career description so that the applicants know what physical and mental distinctiveness applicants must acquire, what traits and attitudes are attractive and what uniqueness are a certain disadvantage. Where substitution is to take effect, imperative questioning of the need to employ at all should be taken into consideration. Human resource managers have to search for recruitments in the following areas: 1.Domestic promotion 2.Careers advisors 3.Boards of university appointment 4.Unemployed agencies 5.Advertising Selecting Of Employees After applications have been confirmed, the human resource manager then begins the selection process basing on undoubtedly established criterion for performance of the job. The request form ought to be intended to discover the applicants skills and abilities for the job performance. The human resource managers choice reason could also be based on testing, interviews, references, and probationary periods of employment. (Simnett 1995, p.56). An effective selection is considered as buying an employee (the price being the wage or salary multiplied by probable years of service) hence the human resource manager has to carefully select to minimize and avoid in competencies in the company firms may involve external specialist consultants for selection of their employees Some small organizations exist to catch the attention of staff with high status from existing employers to the recruiting employer. Training and Development Training is an efficient method for altering an employees behavior to prepare the employee for a job or upgrade the employees performance on the job. Development involves the preparation of a person for broader responsibilities and higher-level positions within the company. Instruction and progress can differ from one firm to another, as well as by type or size of service organization. (Chaffee 1995, p. 46). Preparation in interviewing and in evaluating candidates is clearly crucial to good recruitment. For the most part the former consists of training interviewers how to draw out the interviewee and the latter how to rate the candidates. For consistency (and as a help to checking that) rating often consists of scoring candidates for experience, knowledge, physical/mental capabilities, intellectual levels, motivation, prospective potential, leadership abilities etc. (according to the needs of the post). Relevance of the normal curve of allocation to scoring g ets rid of freak judgments. Aims of Organization for Setting Reward System In Human Resource Management, the employee reward policy is intended to align employees with organizational strategy by providing incentives for employees to act in the firms interest and perform well over time. Anticipation theory carries a clear significance that workers must sense confident that their effort will affect the rewards they receive. Awareness of equity is therefore crucial in an employees judgment to remain and produce valuable work. Equity is a multidimensional construct, embracing external equity (the degree to which a firm pays employees the rate they would find in the external labor market), internal equity (the degree to which a firm differentiates pay between employees on the basis of performance in similar jobs), and individual equity (the degree to which employees are rewarded proportionately to their individual performance). For the reason that the varying strains of performance on human resources in high- velocity companies, perceptions of equity in its three forms may become confused, as job roles and job interdependence become more varied and flexible. Since employees would expect that as their job changes, so will their rewards, designing reward systems in high-velocity environments presents a major challenge to organizations. In high-velocity environments, a premium is placed on individuals who are able to operate in ambiguous circumstances and who are able to take advantage of loose job descriptions provided by their employers. Organizations in faster-moving surroundings are prepared to pay proportionally higher salaries to individuals who have such skills. We would expect, therefore, that emphasis on individually equitable rewards as a means of recruiting and retaining highly capable employees would be required (Farah 1991, p. 340). Employee Rewards Policy amended by the Human Resource Management can be classified under three broad headings: performance-contingent rewards, which explicitly reward through performance outputs; job-contingent rewards, where pay is contingent on job classification; and person-contingent rewards, in which pay is dependent on the competencies a person has (Dean Snell, 1993). Because both output orientation and job categorization may be complex to determine truthfully in high-velocity circumstances, the prospect of person-contingent rewards, which may encourage the values of learning, flexibility, and creativity, would seem to be best suited to fast-changing conditions. In addition, member of staff Reward Policy can be one of the best foundations of control available to a company in its quest to increase organizational performance and effectiveness, yet remain one of the most underutilized and potentially complex tools for driving organizational performance. The significance and diffi culty of connecting reward strategies to industrial goals in a systematic manner has been a recurrent argument in the study in this field, as has the importance and difficulty of linking rewards to the longer-term view (Hambrick Snow, 1989). In recounting the strongest stage of connection the stress has been placed on Lawlers (1990) description of reward processes which are capable of reinforcing the behaviors crucial to business strategy like long-term versus short-term, customer focus versus financial results. Utilizing This involves arranging the employees work to make them both productive and motivated. The factors that determine the effectiveness of human resource utilization include: 1.The structure of the work that provide an opportunity for â€Å"stretch† performance 2.Contribution in verdicts that have a straight forward effect on the persons job 3.Open interactions and fair setting up of assignments 4.Competent supervision and organizational flexibility 5.Economic and non-economic rewards that recognize achievement and equity 6.Opportunity for growth Role of Human Resource Management in Implementing a Learning Organization culture Human resource management has a strong impact on the organizational culture, it contributes a lot in implementing a learning organization because according to Senge, â€Å"the essence of a learning organization is that people are changing, people are developing w

Kurt Cobain :: essays research papers

Kurt Cobain The number one cause of death in teens is suicide? Looking back to one of the most commonly known and most devistating suicides, of Kurt Cobain lead singer of the former band Nirvana. In his time of music he had the world in his hands. He used personal turmoil as fuel for great music. Suprisingly, he seemed unusually tortured by success. The author of Come As You Are: The Story of Nirvana said, "He was a very bright, sweet, generous, and caring person, perhaps a little too sweet and sensitive for the business he was in." One of Cobain's biggest worries was that his band had sold out. In one line of a not-so-popular song he says, "I'd rather be dead than be cool." It seemed like the once unknown punkish Seattle band moved mainstream overnight. Nirvana caught on fast and changed rock and roll music forever. Nirvana, along with a few other Seattle bands, molded the music of the 90's, alternative. Where did it all start for Kurt? Kurt Donald Cobain was born February 20, 1967. He was a happy child living with his mother and father in Aberdeen, Washington. But the happiness, soon interrupted in 1975 when Kurt's parents got divorced. Kurt was ashamed. He longed for the typical "Brady Bunch" family, but instead he lived in a trailor with his mother. In result of this Cobain became extremely anti-social, he had few friends, and was beat up alot. On his 14th birthday Kurt recieved his first guitar. He had been writing poetry since he was 13, so he started using his poetry to write songs. He was in several bands throughout highschool, some of them were named Fecal Matter, Skid Row, Brown Cow, The Sellouts, and Pencap Chew. Around the time of Kurts senoir year he formed Nirvana with high school friend, Krist (Chris) Novoselic. A few drummers of their's fell through and then they found what kurt called "the worlds best drummer", Dave Grohl. His drumming style was exactly what nirvana needed. Two months before Kurt's high school graduation he dropped out. This move made his mother angry so she kicked him out of the house. He lived with friends, and for a time he even lived under a bridge of the Wishkah River in Aberdeen. A few years later, in June of '89, Nirvana's first album was released, entitled Bleach. They did short US tours and European tours to promote their album with bands such as Pearl Jam and Red Hot Chili Peppers.

Company comparison: Tesco and Panda

After doing some research, I decided to choose two companies as the organizations to be compared in the written submission, which are Tesco and Panda. In this log-book, the information I gather will be printed in italic, and my personal opinion will be written in 14 point font size with underline. I get most of the information from the internet, besides, I get some information from the email which the companies' official website, press and the magazines. Tesco operates 2,291 stores around the world and employs 296,000 people. We have grown from a domestic retailer, to an International Group, through our organic growth programme. This year, all four parts of the Tesco strategy, the core UK business, non-food, retailing services and international, have increased in profitability. Retailing services Tesco personal finance, established in 1997, now has over 3.4 million customer accounts and 15 products and services. It achieved profits of à ¯Ã‚ ¿Ã‚ ½96m in 2003 (Tesco share à ¯Ã‚ ¿Ã‚ ½48m). Tesco.com is the largest grocery e-tailer in the world and achieved a profit of à ¯Ã‚ ¿Ã‚ ½12m in 2003. We announced recently that we would launch a fixed line phone service in the summer of 2003. Non-food Half of our UK new space opened this year has been for non-food and the result has been to grow our market share to 5%. By analyzing the above information, we can have an overview of the company. It is clear that Tesco is a large-sized organization, which has grown from a domestic retailer, to an International Group. How did Tesco make it? This is the question I have got after reading above information. This part shows some operational details of the company, for example, the employee numbers, age structure, the ownership of the firm, etc. STATEMENT OF APPLICATION OF PRINCIPLES OF THE COMBINED CODE The Group is committed to high standards of corporate governance. This statement describes the manner in which the company has applied the principles set out in the Combined Code on Corporate Governance. DIRECTORS AND THE BOARD The Board of Tesco PLC comprises eight Executive Directors and six independent Non-executive Directors. The Chairman, Mr. J A Gardiner, is an independent Non-executive Director who has a primary responsibility of running the Board. The Chief Executive, Sir Terry Leahy, has executive responsibilities for the operations, results and strategic development of the Group. Clear divisions of accountability and responsibility exist and operate effectively for these positions. In addition, Mr. G F Pimlott is the senior Non-executive Director. The Board ensures that no one individual or group dominates the decision-making process. Since the year-end, the Board has announced its succession plans for the retirement of Mr. J A Gardiner in March 2004. The full Board meets at least ten times a year and annually devotes two days to a conference with senior executives on longer-term planning, giving consideration both to the opportunities and risks of future strategy. The Board manages overall control of the Group's affairs by the schedule of matters reserved for its decision. In so far as corporate governance is concerned, these include the approval of financial statements, major acquisitions and disposals, authority levels for expenditure, treasury policies, risk management, Group governance policies and succession plans for senior executives. To enable the Board to make considered decisions, a written protocol exists and has been communicated to senior managers ensuring that relevant information is made available to all Board members in advance of Board meetings. All Directors have access to the services of the Company Secretary and may take independent professional advice at the company's expense in the furtherance of their duties. The need for Director training is regularly assessed by the company. The above information shows a part of operational details of the organization. This part explained the board of Tesco and its operation, for example, the full board meet at least ten times a year and have some more conference as well, this is very logical, All Directors may take independent professional advice at the company's expense in the furtherance of their duties. GOVERNANCE STRUCTURES The following paragraphs describe the key governance structures operating in the Group under the overall direction of the Board. Executive Committee The Board delegates day-to-day and business management control to the Executive Committee, which comprises the Executive Directors. This meets formally every week and its decisions are communicated throughout the Group on a regular basis. The Executive Committee is responsible for implementing Group policy, the monitoring and performance of the business and reporting to the full Board thereon. Nominations Committee Appointments to the Board for both Executive and Non-executive Directors are the responsibility of the Nominations Committee which is chaired by Mr. J A Gardiner and whose members are set out in the table at the bottom of this page. As exemplified by the section on ‘Directors and their interests' within the Directors' report on pages 5 and 6 of the 2003 annual report, the company's Articles of Association ensure that on a rotational basis Directors resign every three years and, if they so desire and are eligible, offer themselves for re-election. Remuneration Committee The Remuneration Committee, composed entirely of Non-executive Directors, is chaired by Mr. C L Allen. The members are set out in the table at the bottom of this page. The responsibilities of the Remuneration Committee, together with an explanation of how it applies the Directors' remuneration principles of the Combined Code, are set out in the report of the Directors on remuneration on pages 12 to 21 of the 2003 annual report. Audit Committee The Board has an Audit Committee, chaired by Mr. G F Pimlott and consisting entirely of Nonexecutive Directors, which meets a minimum of three times a year. Membership of the Audit Committee is set out in the table at the bottom of this page. Its terms of reference are reviewed annually and represent current best practice. The Committee's primary responsibilities include monitoring the system of internal control throughout the Group, approving the Group's accounting policies and reviewing the interim and annual financial statements before submission to the Board. The Committee will be undertaking an assessment of the Group's position in relation to the Financial Reporting Council guidelines for strengthening the Combined Code, issued recently as the ‘Smith Report', although it is believed that the Group already comply substantially with the proposals. The review will also cover the role and effectiveness of the Non-executive Directors as set out in the ‘Hi ggs Report'. Compliance Committee The Compliance Committee ensures that the Board discharges its obligations to comply with all necessary laws and regulations. It has established a schedule for the regular review of the Group's operational activities to ensure compliance with accepted practices and policies. The Committee, comprising two Executive Directors and three members of senior management, normally meets four times a year. Some functional details are given in this part: the structure of management. There are five kind of committee; each one has its own duty, and they operate very well when they work together. The logical structure is another reason of Tesco's success. As different type of organizations, there must be differences between the management structure of Tesco and Panda, I will compare them in the written submission. INTERNAL CONTROL AND RISK MANAGEMENT The Board has overall responsibility for internal control, including risk management, and sets appropriate policies having regard to the objectives of the Group. Executive management has the responsibility for the identification, evaluation and management of financial and non-financial risks and for the implementation and maintenance of control systems in accordance with the Board's policies. The Board, through the Audit Committee, has reviewed the effectiveness of the systems of internal control for the accounting year and the period to the date of approval of the financial statements, although it should be understood that such systems are designed to provide reasonable but not absolute assurance against material misstatement or loss. Internal control environment The Group operates an objectives-driven approach aimed at satisfying its core purpose that translates into a rolling five-year business plan. The plan covers both revenue and capital expenditure and forms the basis of business plans for all our business entities. From this the Board, together with monitoring regimes based upon our Steering Wheel, agrees the annual revenue and capital budgets. The Steering Wheel is the term used to describe our balanced scorecard approach, which we believe is the best way to achieve results for our shareholders. It sets out a broad range of targets under quadrant headings of customers, operations, people and finance. This allows the business to be operated and monitored on a balanced basis with due regard for all stakeholders. The Board undertakes a formal review of progress on a quarterly basis and any resulting actions considered appropriate are communicated throughout the business. The capital investment programme is subject to formalised review procedures requiring key criteria to be met. All major initiatives require business cases to be prepared, normally covering a minimum period of five years. Post-investment appraisals are also carried out. Risk management process At the highest level, the Board considers strategic risk every time it meets. The two-day Board Conference, referred to earlier, considers where future opportunities and risks lie and helps shape our corporate strategy going forward. Accountabilities for managing operational risks are clearly assigned to line management. Internal controls have been developed over all risks in line with the risk appetite determined by the Board and are subject to review. Formal risk assessments are carried out routinely throughout the business. Procedures exist to ensure that significant risks and control failures are escalated to senior management and the Board, as necessary, on a daily, weekly and periodic basis. What is the aim of these strategies? Does Panda have the similar management process? If not, how does it deal with the same problem? Monitoring The monitoring of strategic and operational risks are responsibilities of the Board and line managers respectively. The Board maintains the Key Risk Register and considers at their formal risk assessments whether the actions being taken in mitigation are sufficient. The Internal Audit function also operates on a risk-based approach helping managers with their risk responsibilities and advising on appropriate controls. PricewaterhouseCoopers LLP, our external auditors, contribute a further independent perspective on certain aspects of the internal financial control system arising from their work. Independence is strengthened by an agreement to rotate audit partners every five years. The engagement of auditors is considered annually by the Audit Committee. Annual statements received from CEOs further support the monitoring of key subsidiary operations. These statements confirm that the Board's governance policies have been adopted in practice and spirit. Overall, the Audit Committee seeks to ensure that the whole management process provides adequate control over all major risks to the Group. This is achieved through consideration of regular reports from internal and external audit alongside discussions with senior managers. Other specialist functions within the Group, notably Trading Law and Technical and Company Secretariat, provide assurance and advice on health and safety, regulatory and legal compliance and social, ethical and environmental issues. These functions report their findings on a regular basis to the Compliance Committee. What are the advantages of these responsibilities? How could they be taken in Panda? I will try to find the answer when I am doing Panda's research. At present, I think the company can prevent from risk; at least it can reduce the bad effect. Communication A programme of communication exists and is constantly being developed, to ensure that all staff is aware of the parameters that constitute acceptable business performance and the expectations of the Board in managing risk. This provides clear definition of the Group's purpose and goals, accountabilities and the scope of permitted activities of companies, executive functions and individual staff. Communication is an important part of organizational culture, what are the communication channels of Tesco and Panda? How does it work? The programme of communication is constantly developed and it is proved necessary. CORPORATE SOCIAL RESPONSIBILITY The Board regards Corporate Social Responsibility (CSR) as an integral part of the overall corporate governance framework and is fully integrated into existing management structures and systems. Therefore, the risk management policies, procedures and monitoring methods described above equally apply to our CSR activities, including the management of social, ethical and environmental (SEE) risks. Many investors take an interest in how companies are managing non-financial risks as these can, under certain circumstances, have an impact on shareholder value. For example, The Association of British Insurers (ABI) has published disclosure guidelines on social responsibility, including SEE matters, for investors and companies. Last year, we published our first CSR Review on our website, www.tesco.com/everylittlehelps. This reflects the importance that Tesco has placed on CSR over the past 10 years. More details of our CSR strategy can be found in the Tesco Corporate Social Responsibility Review 2002/03 and on our website. We have an established cross-functional CSR Committee that meets a minimum of four times a year. The CSR Committee is chaired by the Group Corporate Affairs Director, and its membership is made up of senior managers from all parts of the business. One of its objectives is to identify threats and opportunities for the coming year and to highlight emerging issues. The CSR Committee has established a set of CSR Key Performance Indicators (KPIs), and these KPIs are used to track performance quarterly and annually. The KPIs feed directly into the Steering Wheel monitoring system explained earlier and thus contribute to the overall monitoring of Group performance and control evaluation by the Board. The Chairman of the CSR Committee makes regular reports to the Executive Board on CSR matters. The CSR KPIs and the related management system are available in the CSR Review 2002/03 and on-line. Actually there is a relationship between environment and the companies. Environmental factors influence the development of companies and create opportunities and threats for them; it influences and determines the way the company must operate and how it has to accomplish its marketing objectives. Parts of environmental details have been shown by the information. Tesco made a great effect on Corporate Social Responsibility and the company gets a strong support by its customers. I will explain the reason in the written submission. This year sales in our core UK market have grown by 7.9% and underlying operating profit by 6.9% reinforcing our position as the number one food retailer in the UK. Our strong UK performance allows us to expand into retailing services and international markets. Number of stores In the UK we opened 62 new stores this year adding a further 1.4 million sq ft. We also acquired 1,202 T&S Stores, a leading convenience retailer, giving us an additional 1.8 million sq ft. This brings the total number of stores in the UK to 1,982. Four store formats we tailor our stores to meet our local customers' needs. We have four different store formats: Extra, Superstore, Metro and Express. All formats provide a different shopping experience for our customers, but all offer the same outstanding value. Store development we listen to customer and staff feedback to continually improve our stores. This year our UK development plan has seen refresh and extension programmes, tailored to local customer requirements, improve over 200 stores. Staff our loyal and committed staff have helped make us Britain's biggest supermarket. This year we have taken on an additional 9,000 people, with a further 5,000 over Christmas, to help serve our customers better. 104,000 of our staff are shareholders. The above data prove Tesco to be the biggest retailer in UK; does it only locate in UK? If not, what about its international market? What have Panda done? As I know Panda is the biggest electronic company in China at present, and it is also facing to the international market. Between the two different types of companies, is there any similar idea when they are dealing with the global market? In our European business sales have grown by 22.5% and underlying operating profit by 56.7%. We have opened 18 hypermarkets in the year, making us the largest hypermarket operator in Central Europe. Five countries Tesco now operates in five countries in Europe as well as the UK; Republic of Ireland, Hungary, Czech Republic, Slovakia and Poland, accessing 68 million people. Number of stores we now have a total of 230 stores across Europe and this year we became the leading hypermarket retailer in Central Europe. Our ongoing plans for the region will see us expand next year to over 100 hypermarkets, growing our market share even further. Sales area our expansion programme has seen our total European sales area increase to 10.6 million sq ft in the past 12 months, a rise of 31% on last year. This includes the 13 hypermarkets acquired from the HIT chain in Poland. Staff This year we have taken on 6,500 extra staff and we now employ 47,500 people across our European operation. In Hungary we are the country's second biggest private employer, with 11,000 members of staff working across our operation. This year our Asian operation has delivered sales growth of 45.5% and underlying operating profit growth of 144.8%. We operate in four countries across South East Asia including our latest market, Malaysia. Four countries this year we opened our first stores in Malaysia. We continue to build a business of scale in our developing markets of Thailand, South Korea, Taiwan and Malaysia, accessing a population of 155 million. Store development a total of 28 new stores were opened across the four countries, including seven Home plus stores in South Korea. These new stores have boosted our total floor space across Asia to 7.5 million sq ft, a rise of 34% on last year. Store formats we have continued to develop our formats to suit our different customers' needs. In Taiwan, plans are in place to open our first city-format store in the capital Taipei later this year. In Thailand we now have eight Express stores, a supermarket, and our first Value store. Staff this year we recruited a further 4,000 local managers and staff to deliver for our customers. We now employ a total of 28,000 people across Asia. In Thailand we had over 600 internal promotions last year. As the biggest retailer in UK, in order to have further development, Tesco has to entry to the international market, and it has already had some progress now. Now its store are located in 9 countries, and number will be still increasing. It has a large number of stores, employees, and loyal customers as well. It has different strategies in different locations. In the written submission, I will compare the data of the two companies. To complete it, I need to search more information about the functional advantages or disadvantages to location, type of property, running costs, time at location etc. Every day, more than 11 million people visit our stores knowing they can pick what they want, when and where they want it Tesco's product/service details are clearly shown in its homepage. It has a big range of product/service so it can make customers feel satisfied. The nature is simple: let customers know they can pick what they want, when and where they want it. Now I will move on to Panda, a Chinese electronic company. This part will also contain organizational details which are shown in Tesco's. As the cradle of China's electronics industry, Panda Electronics Group Co., Ltd. (PEG) was founded in 1936, with a history of sixty-eight years. Brand ‘Panda' is the first Chinese electronics products brand entered into international market and also the first ‘Well-Known Brand' of electronics industry in China. PEG is one of the largest electronics comprehensive backbone enterprises, 120 pilot enterprise groups, 512 key enterprises, six largest groups of electronics industries in China. Since the 50's of 20th century, more than 30 Chinese leaders including Mao Zedong, Deng Xiaoping and Jiang Zemin had inspected PEG. With the great concerns of leaders of the government and the Party, PEG has developed rapidly. Recently, major products of PEG covers HF communication, satellite communication system, mobile communication system, macaronis production equipment, base station, program control exchangers, mobile phones, TV sets, washing machines, DVD players, computers, monitors, system integration, network, software and radio receivers. Technology force of PEG is in leading position in China's electronics industry. With its own power, PEG has created many â€Å"first in China† and won national honors. PEG has not only five national engineering research centers (engineering research centre for A/V digital products, national technology development centre, mass production technology centre, micro-electronics technology design centre, and engineering research centre for mobile satellite communication technology), but also post doctoral scientific research station. PEG cooperates with 12 large international companies entered into the top 500 largest companies in the world and more than 10 key universities and research institutes in domestic in technology fields to jointly develop new products. The speeds of renew of products has been increased greatly. Up to now, PEG has subscribers of 70,000,000 people, and is a famous brand electronics company possesses the most subscribers in china. Adhering to regard subscribers' standard as the top standards of enterprise, PEG is responsible for subscribers, services for subscribers and obtained the certificate for ISO 9001 international quality standards assurance. While self-developing, PEG made great efforts to exploit the international market and actively joint venture with the international large companies, such as Sweden's ERICSSON, Japan's SHARP and Korea's LG, made good economic efficiency. It became a new growth point of economic efficiency of the company. Nanjing Panda Electronics Co., Ltd. was founded in 1996. H shares and shares were issued to the public in Hong Kong and Shanghai respectively. The Company was listed on The Stock Exchange of Hong Kong Limited and the Shanghai Stock Exchange respectively. In 1999, the Company carried out the policy of reconstructing of the assets, realized the reform of multi-element property rights. As the cradle of China's electronics industry, Panda Electronics Group Co., Ltd. was founded in 1936. Brand ‘Panda' is the first Chinese electronics products brand entered into international market and also the first ‘famous Brand' of electronics industry in China. Panda Electronics Group Co., Ltd. is one of the top 520 national key enterprises, one of the top 120 enterprises under experiment and one of the key enterprise groups in Nanjing Municipality and Jiangsu Province. The Company established 5 national R & D centers and a postdoctorate research work station. The Company established marketing networks spreading over nationwide, more than 40 countries and regions in the world. Users and consumers are up to 70,000,000. The Company was honored ‘First Grade Stated-Owned Enterprise' in the first batch, ‘National Key New High-Tech Enterprise' and ranked among the top 500 largest industrial enterprises in China for 10 years running. Now I have an overview about Panda's company profile, from a simple point, what is the difference between Tesco and Panda? This would be an important part I which I should explain in my essay. It also shows some operational and locational details, which I can compare to Tesco's directly in the essay. The operational details I have got is not as many as Tesco's, although I sent the company an email, they replied me with few information. However, I find more locational details of Panda, so I can have a detailed discussion about its advantages/disadvantages in the essay. There are both common points and differentia between the two companies' operational details, but all the information proved the locational details of the two companies are quite distinct from each other. These discussions will take an important part in the following written submission. Then I found Panda's functional details on its website and the magazine, in the essay, I can compare this with Tesco's functional details to point out their feature. They also sent me some more details with email, shown in the next page. Board of Directors Position Name Chairman, President and CEO Ni Runfeng Vice-Chairman and COO Wang Fengchao Director and CFO Liu Tibin Director and Vice-President Li Kexing Zheng Guangqing Wu Jiang Board's Secretary and Vice-President Tan Mingxian Director He Mingfen Director and Minister of Planning & Development Dept Lang Fengwei Director and International Business Dept Wu Jiang Director and General Manager of Air-conditioner Com Li Jin Senior Management Executive Officers President and Chief Executive Officer(CEO) Ni Runfeng Executive President and Chief Operation Officer(COO) Wang Fengchao Chief Financial Officer(CFO) Liu Tibin Vice Executive Presidents Li Kexing Zheng Guangqing Wu Jiang Tan Mingxian As a comprehensive multinational corporation, what is the characteristic of its structure? What is the difference between the two companies' structure? Why do they have differences? This is the main part I am going to explain in my essay. Panda Management Conceptions In our understanding, management of an enterprise denotes the administrator's thoughts and ideological level. It is the process through which the administrator does his management work with a clear and dedicated aim to advance the prospects of the company. In doing something new, we will certainly meet some obstacles. If we are reluctant to have a try or even to make plans for innovations, we will surely not succeed in making progress. Furthermore in making innovations, we might struggle or even fail sometimes, but we feel we can make progress gradually by learning from our mistakes. An administrator's ideological level has a great effect on the management efficiency. We feel he needs to be open and aboveboard, and should manage the company with strong ideals of justice and fairness. An administrator should always set up a new aim for the company to operate with as a goal in mind. A new aim stimulates all of the staff to work harder. We need to always bear in his mind that only the fittest will be able to survive in the tough market competition. Market competition is like sailing against the current: either you keep forging ahead or you keep falling behind. Thus, an administrator should always work with a new goal in mind. Only in this way can he continue to take new action and to deal with new situations with foresight which will allow the company to make useful progress. So, the characteristics of Panda management depend on the philosophy that people are treated as the foundation of the company's success and that while the management rules are always strictly adhered to, the employees are nevertheless an integral part of and always regarded as essential to the company's continued progress and success. Panda Ideas The purpose of the company is to serve people with technology. In our business operations, we have a clear management concept that we will win the market so long as we produce on a large scale at a leading pace. We have taken a market-and-order-orientation attitude toward the market. All we are doing in our work is for the services of customers and market. We are constantly improving the quality of our products. We are trying to reach the highest level in quality control. In personnel management, we firmly believe that the company should on the one hand offer employees' opportunities to expand their abilities and that on the other hand the employees will earn profits for the company. Thus we consider the relationship between company and employees as a reciprocal one from which both can benefit. Now I understand Panda's management conceptions/ideas, as parts of its organizational culture, it contains many differences with Tesco's. I will explain what the differences are in the essay. Since the 50's of 20th century, more than 30 Chinese leaders including Mao Zedong, Deng Xiaoping and Jiang Zemin had inspected PEG. With the great concerns of leaders of the government and the Party, PEG has developed rapidly. Monopolization is forbidden in China, so Chinese government gives some help to other smaller competitors of PEG. As a huge market, China attracts many foreign companies, some large-sized companies, such as Sony, Samsung, and National, join in to the competition, to encourage the foreign enterprises, Chinese government constituted some policy for them as well, for example, low tax. Without the support from the government, PEG is not too strong to win the competition. International marketing has become a major issue for companies. In the twentieth century, world trade has been more and more important. All over the world; companies are aiming at penetrating new foreign markets. As a large company which can not get enough market shares in its own country, PEG planed to entry the international market as well. When entering international business it is necessary to take into account the political system of the target country. It is much more risky to operate in absolutism or anarchy than in democracy. Political stability is a basic requirement. The legal environment of the target country is also essential to consider. China has free trade agreements with several countries, making it less expensive and easier to export Chinese products and to import foreign products. These circumstances contribute to the increase of foreign trade by providing an environment, in which it is easy for Chinese companies to export their products to international markets. In case of an export company, the most important legal factors are the export-import regulations, requirements, restrictions and the rate of tariffs. When establishing a subsidiary in another country, other legal factors become important. The company law, competition policy and tax regulations determine the everyday operations of the company. Along with foreign investment regulations, environment-protection requirements etc., they set the legal environment for the firm. It is important to carefully examine and consider these factors. The threat posed by them can be reduced if the management is aware of them and understands these regulations well. PEG did get this great chance and it exported a large amount of its products to the developing countries and some western countries, unfortunately it did not deal with the regulations very well, for example, in Chinese advertisements it is usually allowed to compare competing productions, but it is not allowed in many European countries, PEG did not realize this when it first entry a foreign market, as a result, in some countries the company was indicted as export dumping. In order to review an organization or individual services, it is important to understand the external factors that influence the organization. An effective way to identify these external influences is to carry out a PESTEL analysis. Because of the different situation of China and UK, it is no doubt that the impacts of environmental factors for the two companies are different. By using the information I have, I can do a ‘PEST' analysis of both Tesco and Panda in my essay by taking some examples. It manufactures many kinds of products including the following series: Color TV series: CTV, PTV, Applied TV series (Hotel TV, Huge Projection TV Wall, CRT TV Wall, TV-PC, Playback TV, etc)†¦ Air-conditioner series: all kinds of Windows, Wall-mounted, Cabinet, Floor-mounted, and small Central Air-conditioners†¦ AV product series: all kinds of DVD, VCD, DVD+AMP, Amplifier, Voice speaker Box, CD, MP3†¦ Network series: DVB-C, DVB-S, ADSL, C-LAN, and Family Information-resolution System†¦ Battery series: High Quality Environmental Protection Battery, Rechargeable Battery, Nichrome Storage Battery and kinds of Chargers†¦ Electronic Component series: PCB, FBT, Tuner, kinds of Transformers and Coils, Inductance, Conduct-electricity Rubber, Spring†¦ Protection for Safety series: Finance Band System, Hotel System, Traffic Management, Public Place, Family Protection for Safety, Individual Protection System for Safety†¦ LCD series: LCD-TV, LCD-M and other LCD applied products†¦ White Household Appliance and small Household Appliance series: Washing Machine, Water-heater, and Fuel Gas Canteen†¦ Technology Equipment series: kinds of Assembly Line, Frock of Assembly Line, Meters of Assembly Line, and Tools of Production†¦ These are information which relates to Panda's product/service details. As same as Tesco, Panda have many different kinds of products, and it also develops in some other industries. Comparing to each other, the two companies' product/service are totally in different area, however, they may have the common management conceptions/ideas, it will be interesting to compare this part in the essay. Now I have collected the two companies' details about their operation, location, function, environment and product/service. All the information will be used to prove my opinion in the written submission.